About Beauty 403

Beauty 403 is a family of brands focused on beauty worth talking about. Founded as a salon in Newport News, Virginia by master cosmetologist Frances Armstrong in 2006, Beauty 403 expanded in 2014 entering the beauty product space with the introduction of Pheme Hair Care followed by Ella René Cosmetics in 2018. Whether you are a beauty maven or novice Beauty 403 was created to empower every woman to look, feel, and present their best self.

Ella René

Ella René Cosmetics is a cosmetic line that builds confidence by accentuating your natural beauty. Every detail of Ella René Cosmetics was selected for the modern woman. Look you best without much thought so you can stay focused on the hard things.

Named after Frances's mother and sister, this line was created for the woman that does it all. A queen doesn't have time to worry about her appearance throughout the day, and with Ella René she never will.

Pheme Hair Care

Pheme Hair Care is a streamlined hair care system with ingredients you can trust and no guesswork, whose offerings parallel the versatility of different hair types. Pheme is a Greek goddess known for fame an renown. For Beauty 403, Pheme represents how you will feel using each product. Pheme Hair Care will make any hair type, hair worth talking about.